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Sport Research Group consider ourselves to be the world’s most fan-centric sport
research consultancy. As our tagline suggests, we will provide Fantastic Insights.
Many fans, and indeed many within the sport business industry, declare their passion
for certain sports and specific sporting teams. We must add our name to that list.
However we at Sport Research Group have taken that one step further and codified
that passion in our world renowned passionEight™ conceptual framework.
Similarly, most of those involved in sponsorship talk about connecting with their
customers. In many situations there is a gap between that talk and the actual fan
outcomes. This gap is usually through confusion about how to successfully achieve
that connection within the wider corporate objectives. Sport Research Group’s sponsorEight™
framework provides that clarity.
The arguments for participation in grassroots sport are compelling. However so are
the barriers, obstacles and excuses of could-be and should-be participants. Sport
Research Group’s participEight™ framework provides a clear, comprehensive conceptual
framework model through which sporting organisation can not only build a better
understanding of the dynamics of their own specific situation but also plot future
strategies to achieve higher and more fulfilling participation.
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